Cost Efficiency

GIS can help telecom operators in capacity planning and demand forecasting by helping them to locate the towers in the best place possible to minimize excessive or inefficient coverage. GIS solutions enhance the efficiency of network monitoring activities as they provide real time knowledge of the network infrastructure

Customer Service

Identify relationship between a customer’s geographical presence and the organizations services. Locational Analytics can help to identify call drops, reduce customer churn, report faults, customer address verification, proactive monitoring and response

Revenue Generation

Using customer’s cellular data and GIS, telecom operators can help retailers to increase footfalls, plan on where to open new stores, forecast sales, provide competitor information and run affiliate marketing campaigns, hence opening up channels of revenue generation